Wednesday, January 2

'Bird Box': Netflix Asks That We Not End Up in the Hospital Due to Memes Please, just use your eyes.

The Netflix original post-apocalyptic thriller Bird Box, which was seen by 45 million users within a week of its debut, has predictably spawned another ill-advised internet challenge. This new challenge is sweeping the internet following the immense popularity of Netflix's new thriller Bird Box. In the film, everybody must wear blindfolds to prevent themselves from being possessed by demons. Sandra Bullock plays the main character, Malorie, who must navigate the world while leading two children on a blindfolded journey to a sanctuary from the demons. In the #BirdBoxChallenge people attempt to emulate Bullock's character by doing everyday tasks, such as brushing their hair or walking to work, while blindfolded. time around, the teens are trying to go about a whole day while blind-folded. While the film has garnered lukewarm reviews from critics, its audience has fixated on a scene where Bullock traverses a river with two her kids while blindfolded. This has resulted in a wave of memes (many of them Spongebob-related) and a number of imitators. Videos posted on Twitter and YouTube with the hashtag #BirdBoxChallenge show people blindly walking around and even driving a hoverboard. It’s possible that a couple of the videos are nothing more than a little social media theatre, but Netflix still felt like it needed to step in with an unfortunately necessary reminder: Don’t face plant for a meme.
 
There’s also a video that took a trip down a set of stairs into the subway:
This group of friends went a whole day with blindfolds on. With the help of not-blindfolded friend they hit a drive-through restaurant and rode down the escalator at the mall. Surprisingly this video is free of wipeouts: Videos like this could prompt other people to attempt to recreate a fake video and end up hurting themselves. Please, just use your eyes, no monsters will drive you insane if you look at them, probably.
Netflix US
✔@netflix
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
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“PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” the company announced. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”The tweets below look at that baby! explain why Netflix issued corporate PSA.

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