The £5.99 eyeshadow which has taken the US beauty blogging world by storm has finally arrived in the UK - and claims to give you professional makeup in ten seconds.eyeMajic, is the world’s first instant transferable eyeshadow applicator and is applied via a heat-sensitive applicator directly to the eyelid with one swipe. The innovative product is available in 22 shades and can be purchased from Amazon - and its received an abundance of rave reviews online. 'Omg, how did I ever live without this product?' wrote one. 'Best invention ever! So easy to use and perfect results each time,' while another enthused: 'I love these. I can’t do eyeshadow, in fact, I can’t do makeup. These were so easy to use with fantastic results. So much so, I need them to design a full face makeup mask. I’d highly recommend.'
The product launched in the US a few years ago and this month has finally arrived in the UK.US social influencers including Tati Westbrook, and Stephanie Lange has previously spoken about the product and even demonstrated how to apply and incorporate them into daily makeup routines. And UK buyers were just as impressed by the eyeshadow transfers including those in the beauty industry themselves.' Great product. I'm a makeup artist and would recommend for everyone from beginners to pro in makeup. Very easy and fun to apply on,' she wrote, while another customer added: 'Bought this for my girlfriend who doesn't normally wear eyeshadow. She really likes it. Very simple to apply and loads of colours to choose from!'
A third said: 'Really good stuff. Wasn't sure about how it worked at first and got it all over my eyes! But once I figured it out, it was great. Loads of compliments.' The product description reads: 'It’s easy, the fuss-free applicator has monochromatic tones already placed in their exact positioning to reflect professional makeup techniques.' 'The advanced instant eyeshadow offers high-quality pigment that’s long-lasting and can be created within ten simple seconds.' And while some shoppers questioned the concept at first, they admitted to changing their minds after applying them. 'Was sceptical at first but tried them and really work especially as I wear glasses and need to stand two cm from a mirror,' wrote one. 'Would definitely buy again.' Another who praised how easy they were to use wrote: 'Loved how easy this was to apply, colours are outstanding have purchased more already,' while a further said: 'Loved how easy this was to apply. Colours are outstanding, have purchased more already.'