A fish store in Kuwait was shut down by authorities after it was discovered that the owners were sticking plastic, craft-store “googly eyes” onto their fish in an apparent effort to make their product look fresher. The freshness of a fish can indeed be judged by its eyes. The whiter the fish’s eyes, the more recently it was caught. In this case, the googly eyes did cover up the rotting, yellowish colour of the fish’s actual eyes.