Hilarious signs advertising top marks for BRUTAL honesty.

In this age of social media, we're constantly bombarded by advertising, but sometimes what it takes to grab your attention is a good old-fashioned sign. And the people behind these adverts, shared to Reddit by amused onlookers from around the world, certainly get top marks for creativity not to mention brutal honesty. One US bar admitted that it had splashed out on a $400 sign to tempt customers to buy a $6 beer, while a book shop in Johannesburg described itself as the 'second-best' in town. From a sign advertising 'genuine fake watches' to a gym inviting 'fat and ugly' clients to come in and lose weight, these hilarious signs.