KIDS will be ordered not to eat Frosties and Coco Pops under tough new government guidelines. They say parents should swap “frosted or chocolate cereal” for low-sugar alternatives such as Shredded Wheat. Public Health England wants to halt the obesity crisis by halving children’s sugar intake. The government watchdog is now urging families to “make a swap when you next shop”.
Figures show children eat eight sugar cubes a day above the recommended amount or 2,800 extra each year. It means that they will have consumed 22nd of sugar by their tenth birthday more than they should have done by their 18th. Health chiefs say kids could cut 2,500 cubes a year by ditching frosted and choc cereals, split pot yoghurts and sugary juice drinks. One in three children leaves primary school too fat. Dr Alison Tedstone, at PHE, said: “By making simple swaps, children can significantly reduce sugar intake.”But Chris Snowdon, of the Institute of Economic Affairs, said: “This diktat will be met with a frosty reception by those who enjoy foods health chiefs love to hate.”
Figures show children eat eight sugar cubes a day above the recommended amount or 2,800 extra each year. It means that they will have consumed 22nd of sugar by their tenth birthday more than they should have done by their 18th. Health chiefs say kids could cut 2,500 cubes a year by ditching frosted and choc cereals, split pot yoghurts and sugary juice drinks. One in three children leaves primary school too fat. Dr Alison Tedstone, at PHE, said: “By making simple swaps, children can significantly reduce sugar intake.”But Chris Snowdon, of the Institute of Economic Affairs, said: “This diktat will be met with a frosty reception by those who enjoy foods health chiefs love to hate.”