Victoria Beckham fans have paid tribute to the star by playfully mocking her iconic carrier bag campaign. The designer, 44, celebrated a decade in fashion by recreating a 2008 Marc Jacobs photoshoot that saw her pose inside an oversized branded shopping bag. The images caused a stir when they were released on Instagram this week and have sparked a wave of budget imitations from some of her 22million followers. From Ikea shopping totes to tiny party bags, social media users have been resourceful in recreating the high-fashion images often with hilarious effect. Among the standout submissions to the #VBbagchallenge a hashtag launched by the designer - was Loose Women's Linda Robson, 60, who gamely posed with a paper bag from Primark.
Others roped in their babies, co-workers and unwilling pets to bring their own images to life. Mother-of-four Beckham was tickled by the creative responses and shared a selection on Instagram this morning. She wrote: 'Who wore it best #VBBagChallenge Bag club @celestebarber @jaynesharp @thebartekusa @lindarobson58 Share yours with me via #VBSince08.'The post shared ahead of the designer's debut London Fashion Week appearance on Sunday, sparked a flurry of responses, with dozens sharing their offerings on Instagram throughout the day.
In a testament to Mrs Beckham's global appeal, the entries have come from fashion fans in countries including the US, Russia and Spain. Many included a congratulatory message toasting the designer on her 10 year anniversary. Mrs Beckham's images, shot by German photographer Juergen Teller, show the star spilling out of the Victoria Beckham shopping bags in a number of compromising positions. The fashion powerhouse posed in just a nude body and white heels from her eponymous label for the shoot.
he penned the caption: 'This season marks the 10 year anniversary of my brand! When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry...'So what better way to illustrate the story of the past ten years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller. Head to the link in to shop the tee featuring the campaign x VB #VBSince08'.Her recent Vogue cover saw Victoria pose with husband David, 43 and their kids, Brooklyn, 19, Romeo, 16, Cruz, 13, and Harper, seven.