Aideen Kate chats about creating her Halloween looks.

The Irish beauty influencer has built up a solid fanbase of over 120,000 people who scroll her feed searching for makeup inspiration.
From Hollywood glam to recent spooky looks that Aideen knocks out of the park every Halloween, it's no wonder that she finds an element of pressure to please her fans and herself by setting the bar even higher with each new look she creates."It's not that I'm trying to compete with myself but it's like once you set the standard with one if the next one isn't as good or doesn't have that wow factor, it's going to flop. Cause you're comparing it to... you know what I mean? You're only as good as your last work."